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Capture the Live TV Viewer

with Continuum

Reach a Large, Engaged Audience with LIVE Events

Live Sports

The 2025 AFC Championship was the most-watched AFC Championship Game on record, averaging 57.7 million viewers. (NYT)

Live Awards Shows

The Grammy’s had 16.9 million viewers in 2024, up 34% from 2023. (Forbes)

Live News

The audience on Election Night 2024 from 18 cable and broadcast networks averaged 42.3 million viewers in prime time. (Nielsen)

  Live Game Shows

  • Season 42 of Wheel of Fortune averaged 7.99 million total viewers.(Deadline)

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    Broad and most diverse reach

     

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    No ad skipping

     

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    Engages captive audience

     

Impressions ran last year

See how other brands found audiences with Continuum last year:.

End to End Cable, Broadcast, and Streaming Access.

Any Network. Any Event. One Buy.

  • Cable

     150+ National cable networks, including 107 Nielsen rated cable networks.

  • Broadcast

    Over 600 broadcast station. Access to national broadcast programming, local news, and syndication.

  • Streaming

    We use our scale to find efficiencies on all the big DSPs. Combine linear and streaming inventory on a single campaign. 

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What a television partner should be

In an industry that is trying to become more and more transactional, our focus on partnership is what sets us apart. Our relationships run deep because our clients and partners know they can trust and rely upon Continuum to deliver.

2025 Live Programming Interest