Continuum Sports has access to all the CFP Inventory—no minimum investment threshold! Customized media plans can include all CFP games or even just one game!
23.6M Viewers
Most-watched matchups in last 6 years (CFP 2023/24 expanded coverage of 3 games),+15% Y-O-Y audience growth*
*collegefootballplayoff.com
15.1M Average Viewership
New Year’s Six and National Championship game, highest average audience in the last five years*
*collegefootballplayoff.com
25M+ Viewers
2023 CFP National Championship Game - Michigan vs Washington, most-watched game in the last four years**
**sportsmediawatch.com
Impressions ran last year
See how other brands found audiences with Continuum last year:.
Sports access
Billions of impressions in the hottest programming. Take your campaign to new heights with live sports' intensely engaged audiences.
End to End Cable, Broadcast, and Streaming Access.
Any Network. Any Event. One Buy.
Cable
150+ National cable networks, including 107 Nielsen rated cable networks.
Broadcast
Over 600 broadcast stations.
Streaming
We use our scale to find efficiencies on all the big DSPs.
.png?width=1920&height=1080&name=Body%20(2).png "Broadcast Access to Local News, National News, Syndication, and Primetime")
.png?width=1920&height=1080&name=Untitled%20design%20(14).png "Continuum accesses most streaming DSPs to find efficiencies in the streaming market.")