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2026 Big Game-1

Request a Customized Market-Specific Media Plan for The Big Game!

Check Out the Numbers:

Record Breaking Viewership

Super Bowl LIX (2025) set a new, all-time record for US television viewership, averaging 127.7 million viewers across all platforms

137.7 Million Viewers 

According to Nielsen, the audience at Super Bowl LIX peaked at 137.7 million in the second quarter

Consistent Growth

The Super Bowl audience has grown significantly, setting new viewership records for the second consecutive year in 2025.

Impressions ran last year

See how other brands found audiences with Continuum last year:.

End to End Cable, Broadcast, and Streaming Access.

Any Network. Any Event. One Buy.

  • Cable

     150+ National cable networks, including 107 Nielsen rated cable networks.

  • Broadcast

    Over 600 broadcast station. Access to national broadcast programming, local news, and syndication.

  • Streaming

    We use our scale to find efficiencies on all the big DSPs. Combine linear and streaming inventory on a single campaign. 

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What a television partner should be

Continuum is the linear TV advertising platform—built on a true linear exchange—and operated as a managed service. We replace the inventory-owner RFP process with bidding mechanics and manage the full workflow through our platform, end to end.